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India's finest skincare — curated for Indian skin and shipped to customers across 135 countries. Since 1971, we've sourced authentic beauty products directly from brands and authorised distributors — so what you receive is exactly what you ordered.
India's most complete bridal beauty collection — from 90-day pre-wedding glow routines to 16-hour-hold wedding day makeup. Curated for Indian skin tones and Indian weather.
As seen inVogue IndiaElleFeminaHarper's BazaarEconomic Times
The Economic Times · English28 Nov 2014 · Delhi Edition · Page 18
Power of Ideas 2014
From Sirsa to the National Spotlight — Urban Trend in The Economic Times
"I started with ₹2 lakh of my own money as no one was willing to lend me money — targeting at least ₹3 crore in sales this fiscal."
— Manish Jain, UrbanTrend.in
India's largest financial daily featured Manish Jain as one of six merchants transforming India's online retail landscape in their landmark "Power of Ideas" series — alongside IIT graduates and VC-funded startups.
"Cosmetics business soaring to the skies"
— Manish Jain, UrbanTrend.in · Sirsa, Haryana
हरियाणा के सिरसा में मनीष जैन की फैमिली के पास 50 साल पुराना कॉस्मेटिक्स स्टोर था — जिसे उन्होंने डिजिटल इंडिया के साथ राष्ट्रीय पहचान दिलाई। The Hindi national press covered Manish Jain's remarkable journey from a family store in Sirsa to a nationally recognised online beauty brand.
Sold ₹50 lakh+ of cosmetics & perfumes in a single season — recognised as a top emerging beauty seller.
Est. 1971 · Sirsa, Haryana
Since 1971. Zero Compromise
From a single family cosmetics store to online sales across India & 15 global marketplaces.
100% Authentic
Direct from brands only. Every product verified. Zero fakes in 55 years.
Science-Led
Brands chosen for Indian skin concerns, with honest product information. No marketing fluff.
Real Support
WhatsApp support — real humans, real answers. A real person replies during store hours.
The Urban Trend Story
Before Amazon Came to India — He Was Already Here.
Before Flipkart. Before Amazon India. Manish Jain had already built urbantrend.in — India's home for authentic, curated beauty. His father opened Jain Cosmetics in Sirsa in 1971. Manish inherited the values and built the platform. By 2012, Urban Trend was selling across 135 countries on Amazon and Walmart. A pioneer from Haryana who didn't wait for the market to arrive. He created it.
Today — a feature in the Economic Times, and a global presence across 15 Amazon marketplaces and Walmart USA. The fake stuff never made it here. Not once in 55 years.
100% AuthenticDirect from brands only.
biotechScience-Led
chat_bubble_outlineReal SupportWhatsApp — real humans.
↩15-Day ReturnsDamaged, defective or incorrect items. Free pickup.
Jain Cosmetics opens in Sirsa, Haryana. One store. One principle: never sell anything you wouldn't use yourself.
2000
Going Digital
UrbanTrend.in launches — among India's first online beauty retailers, long before Amazon arrived.
2012
Global Reach
Selling across 135 countries on Amazon and Walmart USA. A pioneer from Haryana who created the market.
2014
National Recognition
Featured in The Economic Times Power of Ideas. Navbharat Times covers the soaring cosmetics business from Haryana.
2025
AI-Powered
DeepDerm™ AI skin analysis launches — selfie-based routine matching from our catalogue.
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Silver Glow · 0–4,999 pts1 pt per ₹10 · Birthday gift
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Free Vitamin C Serum (10ml)500 pts
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Professional Programme
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Partner with Urban Trend and bring India's most celebrated luxury skincare & cosmetics to your clients. Exclusive wholesale pricing, early access to launches, and dedicated pro support — built for professionals who demand the best.
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55 years of curating India's best beauty brands. Zero fakes. Zero compromises. Real results.
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About Urban Trend
Urban Trend · India
From a 55-Year Family Store to India's Favourite Beauty Brand
Urban Trend began as a dream — to bring the finest beauty products from a family store in Sirsa, Haryana to every corner of India. Founded by Manish Jain with just ₹2 lakh of personal savings, the brand grew from a single online listing to a nationally recognised beauty house.
Featured in The Economic Times "Power of Ideas" 2014 alongside IIT graduates and VC-funded startups, Urban Trend's story is one of grit, vision, and an unwavering belief that quality beauty should be accessible to everyone.
Choose the right size for your skincare routine. The products we carry are concentrated — a little goes a long way.
15ml
Trial
Perfect for first-time users. ~2 weeks supply.
Most Popular
30ml
Standard
Full routine size. ~6 weeks with AM + PM use.
50ml
Value
Best value. ~12 weeks. Great for gifting.
Usage Guide
Apply 2–3 drops to clean, dry skin each morning and evening. Pat gently — do not rub. Follow with moisturiser. For best results, use consistently for 28 days.
★★★★★Reviews on product page
Key Benefits
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In Stock
🚚Free shipping ₹999+↩ Easy returns💳 COD available
Skin Intelligence
Discover Your Perfect Routine
5 questions. Personalised for Indian skin. Results in 60 seconds.
Question 1 of 5
✦
Your skin is unique.
We use your answers to match products from our curated range — formulated for Indian climate, water quality, and skin tones.
✓ No sign-up required✓ Save results to your account✓ Retake anytime
Question 1 of 5
How does your skin feel by midday?
Choose the option that best describes your skin without any products applied.
Question 2 of 5
What is your biggest skin concern?
Pick the one that bothers you most right now.
Question 3 of 5
What is your skin tone?
Indian skin has unique undertones. This helps us recommend shade-matched & concern-specific products.
47-biomarker face scan. Real-time pollution intelligence. Molecular ingredient analysis. Bespoke formula simulation. Biological age mapping — all powered by Claude Vision AI. Nothing like it exists anywhere on earth.
DeepDerm AI
47-point biomarker face scan — real-time
AI
Skin Twin AI
Find products matched to your skin type
LIVE
AI Consultant
AI skin consultant — 62 languages
Claude
ChronoAge Engine
Biological age mapping, zone by zone
EnviroSync
Live AQI + UV + humidity adaptive routines
Ingredient DNA
Molecular compatibility engine
Formula Lab
Real-time bespoke serum simulator
Ritualise Planner
Cycle-aware, moon-phase skin calendar
No camera data stored
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Results in 30 seconds
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Works on all skin tones
DEEPDERM AI v3.0
DEEPDERM · 47-POINT SCAN
ENVIROSYNCLIVE AQI + UV
Mapping 47 biomarkers…
Hydration
72%
Melanin Index
0.41
Formula Lab
88%
Collagen
63%
76
Combination · Wheatish
Biological Age: 24yr▼ 4yr younger
SKIN TWIN AI
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