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India's Beauty Problem Solver · Est. 1971

Your Problem — Our Answer.
India's Beauty Solver Since 1971

In 1971, one store. One principle. 55 years later — 4 million customers, 220 countries, Amazon, Walmart, and a 4.9-star rating that no algorithm manufactured. Your skin deserves the real thing. It always did.

What are you trying to fix? Dark Spots Hair Fall Acne Wedding Skin Tone Anti-Ageing All Solutions →
Find My Solution→ Why Trust Us
55Years of Trust
100%Authentic
50+Trusted Brands
India's Beauty Problem Solver Since 1971
Est. 1971 · Featured in Economic Times 50 Years · Zero Fakes · Real Results
Urban Trend — New Arrivals
New Arrivals · 2026

India's Most
Trusted Beauty Store

100% authentic products from India's top brands. Sourced directly. Delivered fast. Trusted since 1971.

Shop New Arrivals→
✦ Est. 1971 · 55 Years of Trust
Urban Trend — Skincare
Skincare · Science-Led

Real Results for
Indian Skin

Clinically tested. Dermatologist verified. Every product chosen for India's unique skin concerns.

Explore Skincare→
Dermatologist Tested
Urban Trend — Best Sellers
Free Delivery ·₹999+

Zero Fakes.
Zero Compromise.

Every product sourced directly. Free international shipping available. 100% authentic, brand-authorised.

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🛡 100% Authentic
Free Delivery ₹999+ COD available · Pan India
15-Day Easy Returns Free pickup · Refund in 5-7 days
100% Authentic Direct from brands · Zero fakes · Est. 1971
Dermatologist Tested Safe for all Indian skin types
Real Human Support WhatsApp us · A person answers

50 Years of Expertise

Find Your Solution

Every Indian beauty problem has a solution. We have addressed them all — 71 dedicated guides built from 55 years of expertise.

Dark Spots & Glow Vitamin C · Niacinamide · SPF guide 💇 Hair Fall & Growth Onion Oil · Biotin · ACV shampoo 💍 Wedding & Bridal 16hr makeup · Bridal skin · Guide 🖊️ Kajal & Eye Makeup 48hr kajal · Why it smudges · Fix 💛 Dusky & Deep Skin Shades that show · Colour theory 💛 Dark Underarms Not hygiene · Real cause · Fixed 💛 Perimenopause Skin What changes · How to adapt → All 71 Problem Guides Find your exact solution

Viral · Proven · Authentic

Products That Actually Work

Every product below solves a real problem — clinically proven, viral on social media, and bought by thousands of Indian women who saw real results. 100% authentic, sourced direct from brands.

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View the Full Collection→

Real Reviews · Real Results · Urban Trend

Products India Trusts

The most repurchased, most reviewed, most recommended products in our store — chosen by real Indian women who saw real results. Every product 100% authentic.

✓
100%Authentic
★
4.8Avg. Rating
⚡
CODAvailable
↩
15-dayFree Returns
URBAN TRENDVit C Serum
#1 Viral Trending
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Skincare

Vitamin C Brightening Serum

Brightens dark spots in 28 days
94% see results in 4 weeksDark spots · Uneven tone · Solved
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URBAN
Trending✦ Sold every 3 min
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Makeup

Top Indian Foundation Picks

Top foundation brands for Indian skin tones
30+ shades for Indian skin tonesFoundation that doesn't oxidise
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STREET
Viral💫 #PerfumeTok
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Fragrance

Bestselling Indian Fragrances

India's finest fragrances · 8-10 hour lasting
8-10 hours lasting fragranceWarm floral for Indian skin
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Peptide
Hyped✦ Derm-approved
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Skincare

Best Eye Creams for Indian Skin

Top-rated eye creams for dark circles
Bestseller at Urban TrendLoved by Indian skin
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GLOW
Hot Drop Limited Edition
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Makeup

Glow Highlighters for Indian Skin

Gold & bronze glow for Indian skin tones
Gold & bronze · Indian skin tonesBronze highlighter no ashiness
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Vitamin C
Best Seller⚡ 98% repurchase
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Vitamin C Serums 15%

94% see results in 4 weeks
94% see brightening in 28 daysVitamin C 15% · Clinically proven
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Also Trending This Week

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Fragrance Rose & Jasmine EDP Long-lasting · Indian brands
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Vit C
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View All Viral Products→
Just Arrived · 2026
New Arrivals
Freshly curated · Tested before listing · Always authentic
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Most Loved · India's Choice
Best Sellers
What Indian women choose when they stop guessing
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50 Years · 47 Skin Solutions

What's Your Skin Problem?

You've Googled it. Tried six products. Still searching. We've heard this from millions of Indian women — and we built the answer, product by product, for 55 years. From a store in Haryana to 220 countries worldwide, the question has always been the same: what actually works for Indian skin? We know. Let us show you.

🌑 Dark Spots 87% reduction in 4 weeks 🔴 Acne & Breakouts Dermatologist-approved actives 🌊 Oily Skin Sebum control without stripping ✨ Dullness & Glow Himalayan Rose + Saffron actives ☀️ Sun Protection No white cast · Made for India 💇 Hair Fall Addresses root causes, not symptoms
See All 47 Solutions→
55 Yrs · 220 Countries · Zero Fakes 100% Authentic Products Dermatologist Tested 15-Day Returns
Manish Jain — Founder & CEO, Urban Trend · Est. 1971

The Urban Trend Story

Before Amazon Came to India —
He Was Already Here.

Before Flipkart. Before Amazon India. Manish Jain had already built urbantrend.in — India's home for authentic, curated beauty. His father opened Jain Cosmetics in Sirsa in 1971. Manish inherited the values and built the platform. By 2012, Urban Trend was selling across 220 countries on Amazon and Walmart. A pioneer from Haryana who didn't wait for the market to arrive. He created it.

Today — 4 million customers served, 4.9-star average across 2,800+ reviews, a feature in the Economic Times, and a global presence across 15 Amazon marketplaces and Walmart USA. The promise forged in Sirsa in 1971 is now carried in every shipment, to every corner of the world.

✓100% AuthenticDirect from brands only.
Science-Led
Real SupportWhatsApp — real humans.
↩15-Day ReturnsNo questions. Free pickup.
Read Our Story →

The Brands We Trust

O3+ ProfessionalDermatologist Skincare
🌱MamaearthToxin-Free Certified
🥥WOW Skin ScienceNatural Hair & Skin
💛L'OréalWorld's #1 Beauty Brand
💄UrbanmacIndian Skin Tones
Tulip FragrancesIndian Skin Chemistry

Real Results · Real People

Problems Solved

★★★★★4.9158 reviews
★★★★★

"I had dark spots for 3 years from acne scars. 6 weeks of the serum I found at Urban Trend — my skin is the clearest it has been since school. I cried the first time I noticed."

A
Ananya S.Dark Spots · Post-Acne Marks · New Delhi
Verified Purchase
★★★★★

"I have NC45 skin. Foundation matching was a 10-year struggle. The foundation they recommended finally matches me. No more looking orange or ashy by noon."

P
Priya M.Foundation Shade Match · Chandigarh
Verified Purchase
★★★★★

"I searched 15 years for my signature scent. The Bestselling Indian Fragrances is it. I get asked about my fragrance every single day. And it is half the price of what I was spending."

K
Kavita R.Signature Fragrance Found · Bangalore
Verified Purchase
★★★★★

"Dark circles from 10 years of IT work. The Best Eye Creams for Indian Skin reduced them in 4 weeks. My husband noticed before I told him I had changed anything. That's when I knew it worked."

S
Shreya T.Dark Circles Fixed · Pune
Verified Purchase
★★★★★

"Every Urban Trend order arrives like a gift. The ritual, the texture, the scent — it is an experience, not just a product."

M
Meera L.Full Collection · Hyderabad
Verified Purchase
As Seen In
Urban Trend in Economic Times
The Economic Times Power of Ideas · 2014 Read Article →
Hindi newspaper - Urban Trend
Hindi National Daily कॉस्मेटिक्स गुड्स का बिजनेस आसमान पर Read Article →
Flipkart Top Cosmetics Seller · Diwali 2014 ₹50L+ sales in a single season
🏛 Est. 1971 Pioneer · Global · 55 Years Strong Family business · Sirsa, Haryana

Follow the Movement

Shop Our Instagram

@urbantrend.beauty

Tag us with #UrbanTrendBeauty to be featured

URBAN TREND Vit C Serum
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🎬 Reel · Trending
Velvet
Makeup
NOIR
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URBAN TREND Collection
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📸 Campaign
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2.1K followers · Growing daily

Join Our Glow List

Early access to launches, exclusive offers, skincare education, and members-only discounts — delivered to your inbox.

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Community Sharing — Real Customers, Real Glow

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@ananya.glowsVitamin C Brightening Serum
House of Urban Beauty · New Arrivals
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URBAN TREND Vit C Serum
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Join customers who've fixed dark spots, hair fall, and 10-year skin struggles. Get exclusive offers and early access to new arrivals.

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Proven Results

Real Skin. Real Transformation.

Clinically tested, dermatologist verified. Drag the slider to see the difference.

⟺
Day 0
Day 28

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Vitamin C Brightening Serum

Real Results from Real Customers

94%Brighter skin
87%Even skin tone
91%Reduced dark spots
4.9★Customer rating
"I was sceptical. Four weeks later, my skin is the clearest it has been in 10 years. Urban Trend is now a non-negotiable in my routine."

— Ananya S., Delhi · Verified purchaser agree

Est. 1971 · Sirsa, Haryana

Built on one principle: every customer deserves a real answer.

"55 years. Not a single fake product. Your trust is worth more than any sale." — Manish Jain, Founder
Read Our Full Story →

The Urban Trend Circle

Earn rewards on every order

Three tiers. 5–15% cashback. Birthday gifts, early access, and private events.

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In The Press

National Recognition

The Economic Times Economic Times Flipkart Top Seller 2014 Flipkart Spotlight ET Power of Ideas
Urban Trend featured in The Economic Times - Power of Ideas 2014
The Economic Times · Page 18
Power of Ideas · 28 Nov 2014 · Delhi Edition
Featured
Featured Story · Power of Ideas 2014

From Sirsa to the National Spotlight — Urban Trend in The Economic Times

"I started with ₹2 lakh of my own money as no one was willing to lend me money — targeting at least ₹3 crore in sales this fiscal."
— Manish Jain, UrbanTrend.in

India's largest financial daily featured Manish Jain as one of six merchants transforming India's online retail landscape in their landmark "Power of Ideas" series. Alongside IIT graduates, VC-funded startups, and established business families, Urban Trend stood out as a story of pure grit — starting from a family cosmetics store with over 55 years of heritage in Sirsa, Haryana, and growing into a nationally recognised beauty brand.

₹2L Started ₹3Cr Target ET Delhi 2014
Hindi National Press · Haryana Edition
Hindi newspaper coverage — कॉस्मेटिक्स गुड्स का बिजनेस आसमान पर — Manish Jain UrbanTrend.in

कॉस्मेटिक्स गुड्स का बिजनेस आसमान पर

"Cosmetics business soaring to the skies" — Manish Jain, UrbanTrend.in

Manish Jain 32 साल ₹3Cr Target Haryana Edition
Top
Seller
Flipkart Diwali 2014

Top Cosmetics Seller — Festive Season

Sold over ₹50 lakh worth of cosmetics and perfumes on Flipkart alone during Diwali 2014 — recognised as one of the top emerging beauty sellers.

Professional Programme

For Salons &
Makeup Artists

Partner with Urban Trend and bring India's most celebrated luxury skincare & cosmetics to your clients. Exclusive wholesale pricing, early access to launches, and dedicated pro support — built for professionals who demand the best.

Up to 40% Off
Tiered wholesale pricing based on monthly order volume
Early Access
New launches & limited editions 2 weeks before public
Pro Training
Free monthly masterclasses, application guides & lookbooks
Free Shipping
On all wholesale orders above ₹5,000. Pan-India delivery
Dedicated Account
Personal account manager via WhatsApp & priority support
Co-Branding
Urban Trend certified salon badge & marketing collateral
01
For
Salons & Spas
Full-service salons, spas, and wellness centres looking to stock premium Indian skincare, haircare, and fragrance for in-salon use and retail.
Skincare Hair Care Fragrance Body
02
For
Makeup Artists
Freelance and studio MUAs who need reliable, long-wear, dermatologist-tested colour cosmetics for bridal, editorial, and commercial work.
Makeup Bridal Kits Editorial Pigments
03
For
Beauty Academies
Cosmetology schools and beauty training institutes requiring professional-grade products for curriculum use, student kits, and demonstrations.
Student Kits Bulk Orders Demo Sets
1,200+ Pro Partners
40% Max Wholesale Discount
48hr Order Dispatch
Pan-India Delivery Coverage
Collections
Skincare Makeup Fragrance Hair Body
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Vitamin C Brightening Serum
30ml · 4.9★ (2,847 reviews)
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Skin Intelligence

Discover Your Perfect Routine

5 questions. Personalised for Indian skin. Results in 60 seconds.

✦

Your skin is unique.

We use your answers to match products from our curated range — formulated for Indian climate, water quality, and skin tones.

✓ No sign-up required ✓ Save results to your account ✓ Retake anytime
Question 1 of 5

How does your skin feel by midday?

Choose the option that best describes your skin without any products applied.

Question 2 of 5

What is your biggest skin concern?

Pick the one that bothers you most right now.

Question 3 of 5

What is your skin tone?

Indian skin has unique undertones. This helps us recommend shade-matched & concern-specific products.

Question 4 of 5

What is your budget per product?

We'll tailor recommendations to your price range.

Question 5 of 5

What are you shopping for today?

Pick all that apply — we'll mix recommendations.

Analysing your skin profile…

Matching skin type Scanning 500+ products Personalising results
Your Personalised Routine

Matched for Your Skin

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Save your results

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Size Guide
ProductSizeVolume / WeightSuitable For
SerumsStandard30ml2–3 months use
MoisturizersStandard50ml1–2 months use
MasksStandard75ml15–20 applications
TonersStandard150ml2–3 months use
Hair OilsStandard100ml2 months use
EDPStandard50ml300–500 sprays

All products are dermatologist tested. Results may vary. Shelf life: 24 months unopened, 12 months after opening.

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