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✦ New Arrivals: Top Indian Brands · 4 Million+ Customers
India's finest skincare — curated for Indian skin and trusted by 4 million+ customers across 135 countries. Since 1971, we've sourced authentic beauty products directly from brands and authorised distributors — so what you receive is exactly what you ordered.
India's most complete bridal beauty collection — from 90-day pre-wedding glow routines to 16-hour-hold wedding day makeup. Curated for Indian skin tones and Indian weather.
You've Googled it. Tried six products. Still searching. We've heard this from millions of Indian women — and we built the answer, product by product, for 55 years. From a store in Haryana to 135 countries worldwide, the question has always been the same: what actually works for Indian skin? We know. Let us show you.
The most repurchased, most awarded, most recommended products in our store — loved by 4 million Indian women, and featured in India's top beauty press.
As seen inVogue IndiaElleFeminaHarper's BazaarEconomic Times
DeepDerm™ AI skin analysis — try it on your own selfie
DEEPDERM™ AI TECHNOLOGY
47 Points. One Truth.
Upload a selfie and DeepDerm™ reads your skin — from pore density to melanin distribution — then matches products from our catalogue. No long questionnaires. A guide for your routine, not a medical diagnosis.
47-Point Face Scan
Comprehensive biomarker analysis across your entire face
Real-Time Pollution Sync
Adapts to your local AQI and UV index daily
Molecular Ingredient Match
Precision-formulated actives for Indian skin chemistry
Jain Cosmetics opens in Sirsa, Haryana. One store. One principle: never sell anything you wouldn't use yourself.
2000
Going Digital
UrbanTrend.in launches — among India's first online beauty retailers, long before Amazon arrived.
2012
Global Reach
Selling across 135 countries on Amazon and Walmart USA. A pioneer from Haryana who created the market.
2014
National Recognition
Featured in The Economic Times Power of Ideas. Navbharat Times covers the soaring cosmetics business from Haryana.
2025
AI-Powered
DeepDerm™ AI skin analysis launches — selfie-based routine matching from our catalogue.
In The Press
National Recognition
The Economic Times · English28 Nov 2014 · Delhi Edition · Page 18
Power of Ideas 2014
From Sirsa to the National Spotlight — Urban Trend in The Economic Times
"I started with ₹2 lakh of my own money as no one was willing to lend me money — targeting at least ₹3 crore in sales this fiscal."
— Manish Jain, UrbanTrend.in
India's largest financial daily featured Manish Jain as one of six merchants transforming India's online retail landscape in their landmark "Power of Ideas" series — alongside IIT graduates and VC-funded startups.
"Cosmetics business soaring to the skies"
— Manish Jain, UrbanTrend.in · Sirsa, Haryana
हरियाणा के सिरसा में मनीष जैन की फैमिली के पास 50 साल पुराना कॉस्मेटिक्स स्टोर था — जिसे उन्होंने डिजिटल इंडिया के साथ राष्ट्रीय पहचान दिलाई। The Hindi national press covered Manish Jain's remarkable journey from a family store in Sirsa to a nationally recognised online beauty brand.
Manish Jain32 सालNational Edition
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Flipkart Diwali 2014
Top Cosmetics Seller — Festive Season
Sold ₹50 lakh+ of cosmetics & perfumes in a single season — recognised as a top emerging beauty seller.
Est. 1971 · Sirsa, Haryana
Since 1971. Zero Compromise
From a single family cosmetics store to 4M+ customers across India & 15 global marketplaces.
55+Years of the same principle
Manish JainFounder · Urban Trend · Est. 1971
The Story Behind the Store
One store. One principle. 55 years later, still the same one.
Manish Jain opened one store in 1971. Not because he wanted to build a marketplace — because he couldn't find products that actually worked, and wasn't willing to lie to customers about ones that didn't.
55 years later: same policy. Harder to maintain than it sounds. Four million customers, Amazon, Walmart, 135 countries — all of it traces back to the same refusal to carry anything he couldn't personally stand behind.
We caught your attention with a legacy. Four million people trusted us with their skin. Imagine what we can do when we work together on yours.
Before Amazon Came to India — He Was Already Here.
Before Flipkart. Before Amazon India. Manish Jain had already built urbantrend.in — India's home for authentic, curated beauty. His father opened Jain Cosmetics in Sirsa in 1971. Manish inherited the values and built the platform. By 2012, Urban Trend was selling across 135 countries on Amazon and Walmart. A pioneer from Haryana who didn't wait for the market to arrive. He created it.
Today — 4 million customers served, a feature in the Economic Times, and a global presence across 15 Amazon marketplaces and Walmart USA. The fake stuff never made it here. Not once in 55 years.
100% AuthenticDirect from brands only.
biotechScience-Led
chat_bubble_outlineReal SupportWhatsApp — real humans.
↩15-Day ReturnsDamaged, defective or incorrect items. Free pickup.
Direct from brands only. Every product verified. Zero fakes in 55 years.
Science-Led
Brands chosen for Indian skin concerns, with honest product information. No marketing fluff.
Real Support
WhatsApp support — real humans, real answers. A real person replies during store hours.
Glow Rewards · Earn · Redeem · Repeat
Every Order Earns You Free Products
Join Glow Rewards and earn points on every purchase and redeem them for free products, early launches, and exclusive samples. The more you shop, the more you save.
Silver Glow · 0–4,999 pts1 pt per ₹10 · Birthday gift
Example Glow Points balance2,100Illustration only · Sign in to see your real balance
Silver · 2,100 ptsGold at 5,000 pts
Free Vitamin C Serum (10ml)500 pts
₹100 Off Next Order1,000 pts
Free Full-Size SPF Sunscreen2,000 pts
Early Access — New LaunchGold tier +
Still deciding?
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Answer a few quick questions or scan your selfie and we'll point you to products from our catalogue that fit your skin. Free to try, no account needed.
100% authentic, sourced from brands & authorised distributors · 15-day returns for damaged, defective or incorrect items · Free delivery ₹999+
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Urban Trend
House of Urban Beauty · New Arrivals
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Professional Programme
For Salons & Makeup Artists
Partner with Urban Trend and bring India's most celebrated luxury skincare & cosmetics to your clients. Exclusive wholesale pricing, early access to launches, and dedicated pro support — built for professionals who demand the best.
Up to 40% Off
Tiered wholesale pricing based on monthly order volume
Early Access
New launches & limited editions 2 weeks before public
55 years of curating India's best beauty brands. Zero fakes. Zero compromises. Real results.
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Skincare
24 products
Serums, Toners & Treatments→
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Makeup
18 products
Foundations, Lips & Eyes→
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Fragrance
12 products
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10 products
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8 products
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6 products
Curated Collections→
About Urban Trend
Urban Trend · India
From a 55-Year Family Store to India's Favourite Beauty Brand
Urban Trend began as a dream — to bring the finest beauty products from a family store in Sirsa, Haryana to every corner of India. Founded by Manish Jain with just ₹2 lakh of personal savings, the brand grew from a single online listing to a nationally recognised beauty house.
Featured in The Economic Times "Power of Ideas" 2014 alongside IIT graduates and VC-funded startups, Urban Trend's story is one of grit, vision, and an unwavering belief that quality beauty should be accessible to everyone.
Choose the right size for your skincare routine. The products we carry are concentrated — a little goes a long way.
15ml
Trial
Perfect for first-time users. ~2 weeks supply.
Most Popular
30ml
Standard
Full routine size. ~6 weeks with AM + PM use.
50ml
Value
Best value. ~12 weeks. Great for gifting.
Usage Guide
Apply 2–3 drops to clean, dry skin each morning and evening. Pat gently — do not rub. Follow with moisturiser. For best results, use consistently for 28 days.
★★★★★Reviews on product page
Key Benefits
1
In Stock
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Skin Intelligence
Discover Your Perfect Routine
5 questions. Personalised for Indian skin. Results in 60 seconds.
Question 1 of 5
✦
Your skin is unique.
We use your answers to match products from our curated range — formulated for Indian climate, water quality, and skin tones.
✓ No sign-up required✓ Save results to your account✓ Retake anytime
Question 1 of 5
How does your skin feel by midday?
Choose the option that best describes your skin without any products applied.
Question 2 of 5
What is your biggest skin concern?
Pick the one that bothers you most right now.
Question 3 of 5
What is your skin tone?
Indian skin has unique undertones. This helps us recommend shade-matched & concern-specific products.
47-biomarker face scan. Real-time pollution intelligence. Molecular ingredient analysis. Bespoke formula simulation. Biological age mapping — all powered by Claude Vision AI. Nothing like it exists anywhere on earth.
