Skip to content
🌹 Free delivery on orders above ₹999/-  |  COD available across India  |  Est. 1975 — India's Beauty Problem Solver
Free Shipping Above ₹999 COD Available Pan-India New Arrivals: Top Indian Brands Use code GLOW15 for 15% off Free Shipping Above ₹999 COD Available Pan-India New Arrivals: Top Indian Brands Use code GLOW15 for 15% off
✦ Free delivery on orders above ₹999/-|Est. 1975 — India's Beauty Problem Solver|50 years of skincare trust|COD available across India|Easy 15-day returns & exchanges
Skincare Makeup Hair Nails Viral 🔥 New Arrivals Sale
Your Bag
Your bag is empty

India's Beauty Problem Solver · Est. 1975

Your Problem — Our Answer.
India's Beauty Solver Since 1975

50 years ago we opened a cosmetics store in Sirsa, Haryana. Every customer who walked in had a problem — dark spots, hair fall, oily skin, a wedding in 3 weeks. We solved them then. We solve them now. Online. Authentically. Guaranteed.

What are you trying to fix? Dark Spots Hair Fall Acne Wedding Skin Tone Anti-Ageing All Solutions →
Find My Solution→ Why Trust Us
50Years of Trust
100%Authentic
50+Trusted Brands
India's Beauty Problem Solver Since 1975
Est. 1975 · Featured in Economic Times 50 Years · Zero Fakes · Real Results
Urban Trend — New Arrivals
New Arrivals · 2026

India's Most
Trusted Beauty Store

100% authentic products from India's top brands. Sourced directly. Delivered fast. Trusted since 1975.

Shop New Arrivals→
✦ Est. 1975 · 50 Years of Trust
Urban Trend — Skincare
Skincare · Science-Led

Real Results for
Indian Skin

Clinically tested. Dermatologist verified. Every product chosen for India's unique skin concerns.

Explore Skincare→
Dermatologist Tested
Urban Trend — Best Sellers
Free Delivery ·₹999+

Zero Fakes.
Zero Compromise.

Every product sourced directly from brands. Free shipping above ₹999. COD available pan India.

Shop Best Sellers→
🛡 100% Authentic
Free Delivery ₹999+ COD available · Pan India
15-Day Easy Returns Free pickup · Refund in 5-7 days
100% Authentic Direct from brands · Zero fakes · Est. 1975
Dermatologist Tested Safe for all Indian skin types
Real Human Support WhatsApp us · A person answers

50 Years of Expertise

Find Your Solution

Every Indian beauty problem has a solution. We have addressed them all — 71 dedicated guides built from 50 years of expertise.

Dark Spots & Glow Vitamin C · Niacinamide · SPF guide 💇 Hair Fall & Growth Onion Oil · Biotin · ACV shampoo 💍 Wedding & Bridal 16hr makeup · Bridal skin · Guide 🖊️ Kajal & Eye Makeup 48hr kajal · Why it smudges · Fix 💛 Dusky & Deep Skin Shades that show · Colour theory 💛 Dark Underarms Not hygiene · Real cause · Fixed 💛 Perimenopause Skin What changes · How to adapt → All 71 Problem Guides Find your exact solution

Viral · Proven · Authentic

Products That Actually Work

Every product below solves a real problem — clinically proven, viral on social media, and bought by thousands of Indian women who saw real results. 100% authentic, sourced direct from brands.

IMAGE PENDING
-23%
Fragrance

Street Noir EDP

Rs. 4,999.00Rs. 6,499.00
IMAGE PENDING
New-22%
Skincare

Street Glow Serum No. 7

Rs. 3,499.00Rs. 4,499.00
View the Full Collection→

Real Reviews · Real Results · Urban Trend

Products India Trusts

The most repurchased, most reviewed, most recommended products in our store — chosen by real Indian women who saw real results. Every product 100% authentic.

✓
100%Authentic
★
4.8Avg. Rating
⚡
CODAvailable
↩
15-dayFree Returns
URBAN TRENDVit C Serum
#1 Viral Trending
Shop Now
Skincare

Vitamin C Brightening Serum

Brightens dark spots in 28 days
94% see results in 4 weeksDark spots · Uneven tone · Solved
₹ 799₹ 1,499
Save 47%
URBAN
Trending✦ Sold every 3 min
Shop Now
Makeup

Top Indian Foundation Picks

Top foundation brands for Indian skin tones
30+ shades for Indian skin tonesFoundation that doesn't oxidise
₹ 1,899₹ 2,499
Save 24%
STREET
Viral💫 #PerfumeTok
Shop Now
Fragrance

Bestselling Indian Fragrances

India's finest fragrances · 8-10 hour lasting
8-10 hours lasting fragranceWarm floral for Indian skin
₹ 4,999
Peptide
Hyped✦ Derm-approved
Shop Now
Skincare

Best Eye Creams for Indian Skin

Top-rated eye creams for dark circles
Bestseller at Urban TrendLoved by Indian skin
₹ 2,299₹ 2,999
Save 23%
GLOW
Hot Drop Limited Edition
Shop Now
Makeup

Glow Highlighters for Indian Skin

Gold & bronze glow for Indian skin tones
Gold & bronze · Indian skin tonesBronze highlighter no ashiness
₹ 1,499₹ 1,999
Save 25%
Vitamin C
Best Seller⚡ 98% repurchase
Shop Now
Skincare

Vitamin C Serums 15%

94% see results in 4 weeks
94% see brightening in 28 daysVitamin C 15% · Clinically proven
₹ 799
Trending Now

Also Trending This Week

01
Makeup Glow Highlighters Gold & bronze — Indian skin
↑ Trending From ₹ 399
Shop →
02
Hair Care Onion Hair Growth Mask Reduces hair fall · 75ml
↑ 210% this week From ₹ 299
Shop →
03
Fragrance Rose & Jasmine EDP Long-lasting · Indian brands
↑ 190% this week From ₹ 999
Shop →
04
Vit C
Skincare Vitamin C Serums 15% Brightening · Dark spots
↑ 155% this week From ₹ 299
Shop →
05
Makeup Long-Wear Kajal Set Smudge-proof · 12-hour
↑ 140% this week From ₹ 199
Shop →
06
Skincare Niacinamide Toner 10% Pores · Oil control · pH
↑ 128% this week From ₹ 299
Shop →
View All Viral Products→
Just Arrived · 2026
New Arrivals
Freshly curated · Tested before listing · Always authentic
View All New Arrivals →
Most Loved · India's Choice
Best Sellers
What Indian women choose when they stop guessing
View All Best Sellers →
50 Years · 47 Skin Solutions

What's Your Skin Problem?

You've Googled it. You've tried 6 products. You've watched the YouTube videos. We know — because thousands of Indian women told us the same thing before they found their answer here. 50 years of listening. One promise: we'll find what actually works for your skin.

🌑 Dark Spots 87% reduction in 4 weeks 🔴 Acne & Breakouts Dermatologist-approved actives 🌊 Oily Skin Sebum control without stripping ✨ Dullness & Glow Himalayan Rose + Saffron actives ☀️ Sun Protection No white cast · Made for India 💇 Hair Fall Addresses root causes, not symptoms
See All 47 Solutions→
50 Years of Expertise 100% Authentic Products Dermatologist Tested 15-Day Returns
Manish Jain — Founder & CEO, Urban Trend · Est. 1975

Our 50-Year Story

Built on
50 Years of Trust

Urban Trend began in 1975 as a family cosmetics store in Sirsa, Haryana. Every customer who walked through that door had a problem — dark spots, hair fall, a wedding in 3 weeks. We solved them honestly, with authentic products at fair prices. That is still what we do.

Today, we curate 100+ trusted brands — O3+, WOW, Mamaearth, L'Oréal, and more — sourced directly from brands and authorised distributors. No fakes. No grey market. No compromise. Featured in the Economic Times, trusted by customers across India.

✓100% AuthenticDirect from brands only.
Science-Led
Real SupportWhatsApp — real humans.
↩15-Day ReturnsNo questions. Free pickup.
Read Our Story →

The Brands We Trust

O3+ ProfessionalDermatologist Skincare
🌱MamaearthToxin-Free Certified
🥥WOW Skin ScienceNatural Hair & Skin
💛L'OréalWorld's #1 Beauty Brand
💄UrbanmacIndian Skin Tones
Tulip FragrancesIndian Skin Chemistry

Real Results · Real People

Problems Solved

★★★★★4.9158 reviews
★★★★★

"I had dark spots for 3 years from acne scars. 6 weeks of the serum I found at Urban Trend — my skin is the clearest it has been since school. I cried the first time I noticed."

A
Ananya S.Dark Spots · Post-Acne Marks · New Delhi
Verified Purchase
★★★★★

"I have NC45 skin. Foundation matching was a 10-year struggle. The foundation they recommended finally matches me. No more looking orange or ashy by noon."

P
Priya M.Foundation Shade Match · Chandigarh
Verified Purchase
★★★★★

"I searched 15 years for my signature scent. The Bestselling Indian Fragrances is it. I get asked about my fragrance every single day. And it is half the price of what I was spending."

K
Kavita R.Signature Fragrance Found · Bangalore
Verified Purchase
★★★★★

"Dark circles from 10 years of IT work. The Best Eye Creams for Indian Skin reduced them in 4 weeks. My husband noticed before I told him I had changed anything. That's when I knew it worked."

S
Shreya T.Dark Circles Fixed · Pune
Verified Purchase
★★★★★

"Every Urban Trend order arrives like a gift. The ritual, the texture, the scent — it is an experience, not just a product."

M
Meera L.Full Collection · Hyderabad
Verified Purchase
As Seen In
Urban Trend in Economic Times
The Economic Times Power of Ideas · 2014 Read Article →
Hindi newspaper - Urban Trend
Hindi National Daily कॉस्मेटिक्स गुड्स का बिजनेस आसमान पर Read Article →
Flipkart Top Cosmetics Seller · Diwali 2014 ₹50L+ sales in a single season
🏛 Est. 1975 50 Years of Trust Family business · Sirsa, Haryana

Follow the Movement

Shop Our Instagram

@urbantrend.beauty

Tag us with #UrbanTrendBeauty to be featured

URBAN TREND Vit C Serum
Shop Now →
🎬 Reel · Trending
Velvet
Makeup
NOIR
📸 Fragrance
URBAN TREND Collection
Shop Look →
📸 Campaign
Peptide
🎬 Skincare
GLOW
📸 Makeup
Vitamin C
Serum
RITUAL
🎬 UGC
Follow @urbantrend.beauty→

2.1K followers · Growing daily

Join Our Glow List

Early access to launches, exclusive offers, skincare education, and members-only discounts — delivered to your inbox.

No spam. Unsubscribe anytime. Your privacy is sacred to us.

Community Sharing — Real Customers, Real Glow

A
@ananya.glowsVitamin C Brightening Serum
House of Urban Beauty · New Arrivals
Click anywhere to enter
URBAN TREND Vit C Serum
Exclusive VIP Access

Unlock 15% Off
Your First Ritual

Join customers who've fixed dark spots, hair fall, and 10-year skin struggles. Get exclusive offers and early access to new arrivals.

✦15% off first order ✦Early access launches ✦Birthday gift

No spam, ever. Unsubscribe anytime.

Proven Results

Real Skin. Real Transformation.

Clinically tested, dermatologist verified. Drag the slider to see the difference.

⟺
Day 0
Day 28

Drag the slider to compare

Vitamin C Brightening Serum

Real Results from Real Customers

94%Brighter skin
87%Even skin tone
91%Reduced dark spots
4.9★Customer rating
"I was sceptical. Four weeks later, my skin is the clearest it has been in 10 years. Urban Trend is now a non-negotiable in my routine."

— Ananya S., Delhi · Verified purchaser agree

Manish Jain — Founder & CEO, Urban Trend
Founder & CEO
Manish Jain Founder & CEO · Urban Trend
📜 B.Com · Tax Procedure & Practice

A Letter from the Founder

I built Urban Trend for every Indian woman who deserves products that actually work.

Urban Trend started in 1975 as our family cosmetics store in Sirsa, Haryana. My father built it on one principle: never sell a fake product, never compromise on authenticity. Every customer who walked in had a real problem. We gave them real solutions. That has never changed.

"In 50 years, I have never sold a fake product. That is not marketing — that is who we are. Your trust is worth more than any sale."

The Economic Times featured us in their Power of Ideas series. We have served customers across India for five decades. We have survived every trend, every competitor, every platform — because we never compromised on one thing: every product we sell is 100% authentic. That reputation is worth everything.

Manish Jain · Founder, Urban Trend · Est. 1975

Education & Credentials NMIMS (SVKM's Narsee Monjee Institute), Mumbai · 2021 📜 B.Com · Tax Procedure & Practice

The Urban Trend Circle

Loyalty that Rewards You

Three tiers. Unlimited rewards. The more you glow, the more you earn — from early access to private events.

✦ Urban
Urban Member
0 – 4,999 points
  • ✓5% cashback on every order
  • ✓Birthday gift (₹500 voucher)
  • ✓Early access to new launches
  • ✓Free shipping over ₹999
  • —Private events access
  • —Personal beauty consultant
Most Popular
✦ Prestige
Prestige
5,000 – 19,999 points
  • ✓10% cashback on every order
  • ✓Birthday gift (₹1,200 voucher + product)
  • ✓Priority early access — 48h early
  • ✓Free express shipping always
  • ✓Invite to exclusive pop-up events
  • —Personal beauty consultant
✦ Elite
Elite
20,000+ points
  • ✓15% cashback + bonus multipliers
  • ✓Birthday week luxury hamper
  • ✓First access — 7 days early launch
  • ✓Free express shipping, forever
  • ✓VIP private events + store previews
  • ✓Dedicated personal beauty consultant

Our Planet Commitment

Beauty that Gives Back

Every Urban Trend purchase funds real environmental action. These numbers grow daily.

♻️0Bottles RecycledThrough our take-back programme since 2018
🌳0Trees PlantedPartnered with Green India Mission across 6 states
0% Water SavingVs. conventional cosmetic packaging
⚡0% Renewable EnergyAll three Urban Trend labs run on solar since 2022

Our 2030 pledge:
Net Zero Beauty

By 2030 every order will ship in 100% compostable packaging, and we will have planted one tree for every customer — over two million trees across India.

🐰PETA Certified Cruelty-Free
Vegan Society Approved
♻️Refillable Packaging Programme
☀️100% Renewable Energy Labs
Carbon-Neutral Shipping 2024
🧪No Parabens · No Sulphates

Join Our Glow List

Early access to launches, exclusive offers, skincare education, and members-only discounts — delivered to your inbox.

No spam. Unsubscribe anytime. Your privacy is sacred to us.

In The Press

National Recognition

The Economic Times Economic Times Flipkart Top Seller 2014 Flipkart Spotlight ET Power of Ideas
Urban Trend featured in The Economic Times - Power of Ideas 2014
The Economic Times · Page 18
Power of Ideas · 28 Nov 2014 · Delhi Edition
Featured
Featured Story · Power of Ideas 2014

From Sirsa to the National Spotlight — Urban Trend in The Economic Times

"I started with ₹2 lakh of my own money as no one was willing to lend me money — targeting at least ₹3 crore in sales this fiscal."
— Manish Jain, UrbanTrend.in

India's largest financial daily featured Manish Jain as one of six merchants transforming India's online retail landscape in their landmark "Power of Ideas" series. Alongside IIT graduates, VC-funded startups, and established business families, Urban Trend stood out as a story of pure grit — starting from a 50-year-old family cosmetics store in Sirsa, Haryana, and growing into a nationally recognised beauty brand.

₹2L Started ₹3Cr Target ET Delhi 2014
Hindi National Press · Haryana Edition
Hindi newspaper coverage — कॉस्मेटिक्स गुड्स का बिजनेस आसमान पर — Manish Jain UrbanTrend.in

कॉस्मेटिक्स गुड्स का बिजनेस आसमान पर

"Cosmetics business soaring to the skies" — Manish Jain, UrbanTrend.in

Manish Jain 32 साल ₹3Cr Target Haryana Edition
Top
Seller
Flipkart Diwali 2014

Top Cosmetics Seller — Festive Season

Sold over ₹50 lakh worth of cosmetics and perfumes on Flipkart alone during Diwali 2014 — recognised as one of the top emerging beauty sellers.

Professional Programme

For Salons &
Makeup Artists

Partner with Urban Trend and bring India's most celebrated luxury skincare & cosmetics to your clients. Exclusive wholesale pricing, early access to launches, and dedicated pro support — built for professionals who demand the best.

Up to 40% Off
Tiered wholesale pricing based on monthly order volume
Early Access
New launches & limited editions 2 weeks before public
Pro Training
Free monthly masterclasses, application guides & lookbooks
Free Shipping
On all wholesale orders above ₹5,000. Pan-India delivery
Dedicated Account
Personal account manager via WhatsApp & priority support
Co-Branding
Urban Trend certified salon badge & marketing collateral
01
For
Salons & Spas
Full-service salons, spas, and wellness centres looking to stock premium Indian skincare, haircare, and fragrance for in-salon use and retail.
Skincare Hair Care Fragrance Body
02
For
Makeup Artists
Freelance and studio MUAs who need reliable, long-wear, dermatologist-tested colour cosmetics for bridal, editorial, and commercial work.
Makeup Bridal Kits Editorial Pigments
03
For
Beauty Academies
Cosmetology schools and beauty training institutes requiring professional-grade products for curriculum use, student kits, and demonstrations.
Student Kits Bulk Orders Demo Sets
1,200+ Pro Partners
40% Max Wholesale Discount
48hr Order Dispatch
Pan-India Delivery Coverage

Join Our Glow List

Early access to launches, exclusive offers, skincare education, and members-only discounts — delivered to your inbox.

No spam. Unsubscribe anytime. Your privacy is sacred to us.

Collections
Skincare Makeup Fragrance Hair Body
Discover
Viral Products Our Story Founder Press & Media
Social
📲 Follow Us
Account
Wishlist Track Order My Orders About Us Contact

Cookie Preferences

We use cookies to personalise your experience, improve our site, and show you relevant offers. By continuing, you agree to our Cookie Policy.

Vitamin C Brightening Serum
30ml · 4.9★ (2,847 reviews)
₹ 799
Personalised for You

Find Your Perfect Routine

Answer 4 quick questions. Get a routine built for your exact skin — no guesswork, no wasted money.

What are you shopping for today?

What's your skin type?

What's your skin tone?

How do you prefer your routine?

What do you need for your hair?

Your Personalised Routine

The Glow Protocol

Based on your answers, here's your curated Urban Trend routine — formulated for Indian skin, dermatologist verified.

Explore Full Guide
71+ Problem guides
50 yrs Of expertise
100% Authentic brands

Most Viral Products on Internet

Next, select a collection to display your viral products
WAIT — DON'T LEAVE YET
Your cart is
calling you back
Complete your order in the next 10:00 and get
Free Express Shipping
Free Sample with Order
🔒 30-Day Money Back Guarantee
Complete My Order →
Need help deciding? Chat on WhatsApp
No thanks, I'll pay full price
Size Guide
ProductSizeVolume / WeightSuitable For
SerumsStandard30ml2–3 months use
MoisturizersStandard50ml1–2 months use
MasksStandard75ml15–20 applications
TonersStandard150ml2–3 months use
Hair OilsStandard100ml2 months use
EDPStandard50ml300–500 sprays

All products are dermatologist tested. Results may vary. Shelf life: 24 months unopened, 12 months after opening.

🌹
Urban Trend

Welcome Gift

Get 15% Off Your First Order

Join the Glow List and unlock exclusive offers, early access to launches, and beauty tips crafted for Indian skin.

No thanks, I'll pay full price

🌹
Urban Trend Support
🟢 Online · Typically replies in minutes

👋 Namaste! Welcome to Urban Trend.
How can we help you today?

🌹 Product advice
📦 Order tracking
💛 Skincare consultation

Urban Trend Team · Just now
Continue on WhatsApp
Chat with us!
⚠️
COD not available — minimum order Rs. 9.99 required for Cash on Delivery.
Add Rs. 999 more to unlock COD.
Save Rs. 75
💳 Pay Online & Save Rs. 75
Skip the Rs. 0.75 COD fee + get priority dispatch within 24 hours.
UPI · Cards · Net Banking · EMI available
Pay Online — No Extra Charge →